WHY ORBIDIA
Marketing Expertise Without Building a Large Internal Team
ORBIDIA provides access to strategic leadership and specialized marketing capabilities without requiring every discipline to be staffed internally.
Growing B2B companies often reach a point where their marketing needs exceed the capabilities of one internal marketer, but building a full marketing department is difficult to justify.
A PARTNERSHIP FOR GROWTH
Experience You Can Apply to Your Business
ORBIDIA is a new agency built on established marketing experience.
Our history as corporate marketing executives working in high-technology provides a real-world foundation across many of the same challenges our clients face.
That experience includes:
- Building awareness for technical B2B products
- Marketing through an independent dealer and systems integrator channel
- Developing and launching new products and solutions
- Building vertical-market campaigns
- Website development and digital transformation
- SEO and organic search growth
- Paid search and lead generation
- Technical content development
- Dealer communications and promotions
- Trade show strategy
- Public relations and industry media
- Product award programs
- Sales and marketing alignment
Technical B2B Experience
We understand the realities of marketing complex products and solutions.
Our experience includes technical communications products, systems integrators, manufacturers, dealer and distributor networks, specialized vertical markets, long sales cycles, and customers who require substantial information before making a purchase.
That allows us to spend less time learning the fundamentals of technical B2B marketing and more time understanding your specific business.
Strategy + Execution
Some consultants deliver a strategy and leave implementation to the client. Some agencies execute individual tactics without understanding the larger business strategy.
ORBIDIA is designed to do both.
We can help determine what should be done, why it should be done, and how the individual programs should work together, then provide the resources required to execute the plan.
AI-Enabled Efficiency
We use AI where it can improve productivity, including research, competitive analysis, content development, localization, data analysis, and marketing workflows.
That efficiency allows ORBIDIA to provide broader capabilities without recreating the cost structure of a large traditional agency.
Experienced people remain responsible for strategy, creative direction, quality, and client results.
LET'S BUILD WHAT'S NEXT