WHO WE SERVE

Marketing Built for Technical B2B Companies

ORBIDIA works with companies that sell complex products and solutions, operate in specialized markets, and need more marketing capabilities than their internal resources can provide.

Systems Integrators & Solution Providers

Marketing for Systems Integrators

Many successful systems integrators have built their businesses through technical expertise, customer relationships, referrals, and manufacturer partnerships.

Those strengths remain important, but buyers increasingly research companies, products, and solutions online before contacting a salesperson.

ORBIDIA helps systems integrators build a stronger marketing engine around the business they have already created.

We work with:

  • Radio communications dealers and integrators
  • Physical security systems integrators
  • Audio-visual integrators
  • Low-voltage contractors
  • Technology solution providers
  • Other specialized B2B systems and service companies

Turn Your Technical Expertise Into a Marketing Advantage

Your team already possesses much of the knowledge required to create effective marketing. The challenge is turning that knowledge into programs that consistently reach prospective customers.

ORBIDIA can help develop:

  • Marketing strategy and positioning
  • Website design and optimization
  • Local and traditional SEO
  • Google Ads and paid digital campaigns
  • Technical and educational content
  • Email and lead-nurture campaigns
  • Manufacturer and co-op marketing programs
  • Social media and public relations
  • Trade show and vertical-market programs
  • Sales collateral and sales enablement

We can serve as an outsourced marketing resource or complement your existing team.

B2B Tech Companies & Manufacturers

Expand Your Marketing Capabilities Without Expanding Your Department

Many growing B2B technology companies and manufacturers have strong products, experienced sales teams, and established customer relationships, but limited internal marketing resources.

A one-person or small marketing team may be responsible for everything from the website and SEO to advertising, content, trade shows, sales support, and social media. It is difficult for a small team to maintain all of those programs while also developing the strategy needed to move the business forward.

ORBIDIA can supplement your existing marketing team or function as your outsourced marketing department, providing access to experienced leadership and specialized capabilities without requiring you to hire a full internal team.

Add the Capabilities Your Team Needs

We can work alongside your internal marketing staff to provide strategy, specialized expertise, and additional execution capacity in areas such as:

  • Marketing strategy and planning
  • Website development and optimization
  • SEO and local search
  • Google Ads and digital advertising
  • Technical content and sales collateral
  • Email and lead-generation campaigns
  • Trade shows and B2B advertising
  • Social media and public relations
  • Channel and sales support
  • Marketing analytics and reporting

Your internal team maintains its knowledge of the company, products, and customers while ORBIDIA provides the additional resources needed to execute a broader marketing program.

Or Outsource the Marketing Function

For companies without dedicated marketing staff, ORBIDIA can provide a more complete outsourced marketing solution.

We help establish the strategy, determine priorities and budgets, coordinate individual programs, provide specialized resources, and measure performance. Instead of managing multiple freelancers and vendors, the company gains a coordinated marketing resource focused on its overall business objectives.

You get the breadth of a marketing team without having to build one.

International Companies Entering the U.S.

Turn U.S. Market Opportunity Into a Practical Go-to-Market Strategy

The United States can represent a significant growth opportunity for international manufacturers and technology companies, but success in another market does not automatically translate into success here.

ORBIDIA helps companies evaluate the opportunity before committing significant resources and then develops the marketing infrastructure needed to support U.S. growth.

Choose the Right U.S. Sales Model

There is no single route to the U.S. market.

ORBIDIA can help evaluate direct sales, channel sales, or a hybrid model based on your products, customers, price points, sales cycle, internal resources, and growth objectives.

Programs can include channel partner recruitment and development, distributor strategy, direct-sales support, and account-based marketing for strategic accounts.

Understand the Market First

Our U.S. market entry consulting can include:

  • Market and opportunity research
  • Competitive landscape analysis
  • Customer and vertical-market segmentation
  • Product positioning
  • U.S. pricing and market considerations
  • Sales-channel analysis
  • Potential distributor, dealer, and systems integrator identification

The objective is to answer the important questions early: Who should you sell to? Who are you competing against? Why should U.S. customers buy from you? And what is the most effective way to reach them?

Build a Brand for the U.S. Market

Once the strategy is established, ORBIDIA can execute the marketing programs required to support it.

That may include U.S. brand positioning, website development, SEO, paid advertising, technical content localization, lead generation, public relations, trade shows, sales collateral, and channel marketing.

One strategy. One coordinated marketing program.

LET'S BUILD WHAT'S NEXT​

Turn Your Marketing into Measurable Growth.

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